Qantas has today unveiled a new logo and Dreamliner 787 line-up in a historic announcement live from Qantas Jet Base in Sydney.
The logo, pictured below, is only the fifth time the tail of Qantas aircraft has been updated since the logo was first introduced in 1944. The last update, in 2007, was to mark the addition of the A380 to their fleet.
The new Qantas logotype will measure up to 1.5 metres tall on large aircrafts and is a more streamlined look, the colour has also changed to a slightly lighter shade of grey. The iconic original ‘winged Kangaroo’ that featured on Qantas tails from 1960-1980 will also be positioned underneath the cockpit window.
The new logo and livery comes also with the official launch of the Dreamliner 787 plane to the Qantas fleet, which its sister airline Jetstar already currently operates on flights from Australia to Hawaii. The main difference though between the Jetstar and Qantas offering of the Dreamliner comes via the interior, which will seat 236 passengers – 42 Business Suites (1-2-1 Configuration) 28 Premium Economy Seats (2-3-2 Configuration) and 166 Economy Seats in a 3-3-3 configuration.
The Business chairs move away from the “Egg” design created by Marc Newson and offer an 80″ Bed/Seat length, privacy screen and a 16″ personal entertainment device. Economy seats feature a 32″ Seat pitch / 6″ recline, integrated seat mood lights, electronic device shelf, 12″ touch screen and foot net. Premium economy cabin details have yet to be revealed.
The Dreamliner cabin interiors and new economy seat, designed by Australian industrial designer David Caon. Qantas hasn’t revealed just yet where the Dreamliner will fly but their rele says international flights will be on sale before Christmas. It’s understood the Dreamliner 787 fleet will replace Qantas’s ageing 747 fleet on International routes – so I wouldn’t be surprised to see it flying Asian and Hawaii routes soon.